A private good is the opposite of a public good. Examples of private goods include food, airplane rides and cell phones.
Private goods are less likely to experience the free rider problem because a private good has to be purchased - it is not readily available for free. A company's goal in producing a private good is to make a profit. Without the incentive created by revenue, a company is unlikely to want to produce the good.
Investment dictionary. Academic. 2012.
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